Was not expecting to watch a full 41 minute video today. Amazing stuff man! I consider myself knowledgable on this stuff but many of these things I had never thought of. Wow!
i do find it funny that psy is praised for proving you don't have to be young, pretty, or skinny to be a global k-pop star and then literally every k-pop star that's blown up since has been all three of those things.
What he mainly proved is that you didn't need to speak English to be a success. You just needed to be unique and understand audience demand and how to put yourself in the right place at the right time.
Isn't that basically cause of how k-pop as an industry works, where the group members are meticulously chosen and trained by massive entertainment companies to fulfill those attributes? Hell, they even "encourage" unhealthy dieting and kick out entrants for being too short or too tall. And of course, they're made to sign hyper-restrictive contracts. K-pop stars are basically designed.
People became more open to other cultures. Sadly malnutrition and overworking in the industry and also harsh critics make k-pop idols have the skinny, pretty and young feel to them. I don't think the idols themselves should be blamed. Which many people do make fun of them for but they gotta do what they gotta do to survive in the k-pop industry.
I never really thought of that. Sure, i'm constantly told that kpop idols have to do insane things to fit that image, but I've been kind of oblivious to the fact that he's been one of the only ones to actually not fit the standard and blow up. That's insanely impressive, and I definitely think more companies should try to make kpop idols more diverse in the looks department. I'm a kpop fan, so just know I'm not bashing the people, but the company. It kinda feels like the company is just making them all look and dress the same way sometimes.
Honorable mention: Daft Punk - Get Lucky It was a resurgence of the disco genre and was the beginning of when disco sounds were started to use in pop music
Lana's influence on the 2010s was so fucking huge every pop girl from then on has taken some element of her and made it her own. There's a little bit of Lana in every modern pop musician and that's fucking huge, because the only other female musicians who can say they've had the same influence are Madonna (who reformated pop music at its core), Britney (who defined what a female popstar should be) and, for a short period, Gaga (who had all the girls trying to out-weird each other). All of them have insane legacies.
@Syda do you not realise how huge Janet Jackson was? Ligit at her peak she was bigger then Whitney Houston and even sold more records then Michael Jackson she was a phenomenon.
I will never forget how fresh The Weeknd sounded in 2011. I thought that someone showed me the future through his record. I cannot stress this enough, his music was visionary to people back then. I still cannot believe that 8 years later virtually half the billboard hot 100 was emulating that sound. I feel like he's not being given the credit he deserves for those first mixtapes.
He also made the 80s sound popular again by the early 2020 with 'Blinding Lights' and his robbed Grammy album After Hours. The Weeknd definitely deserved better. He's definitely the music industry
I would actually disagree, I think instead music started becoming more and more upbeat and danceable since 2020, there’s been a huge huge dance, house and disco revival with artists such as The Weeknd especially with After Hours, Dua Lipa with Future Nostalgia, Beyoncé with Renaissance, etc.
@Cristian Correa but it really went the Billie Eilish route for a bit. He was still right with his prediction. The decade is still going, and you're right too.
One thing I’d mentioned is how MEMES really impacted music in the 2010’s. Psy, Lil Nas X, XXXTentacion, Doja Cat, Bad Bunny, Luis Fonso, etc all accelerated to the top due to memes being made about their songs.
Maybe next decade, when he gives some back story to his top picks for the 2020's, he'll start off stating how influential social media, memes and virality were to this decade of music.
Yeah it really only blew up with psy as a one time thing in 2012 and a couple instances in 2018 but old town road and anything from tik tok last year is really what’s blown the door open
You're not wrong, but I'd argue it was more reflective of the music of the time rather than definitial. It was about as early 2010s as you can get, but, I'm not sure it set the tone as much as followed it. Mind you, i didn't really start following pop music until 2015 onwards, so my memory of what influenced what pre the middle of the decade may be hazy
@straight males are gay not really. For Taylor, the album were not particularly special other than the top song in 1989 is not a breakup song. But just because the old Taylor is dead does not mean Taylor swift changed the music scene.
@straight males are gay as much as I love ''1989'' (that era has a place in my heart), I wouldn't say it defined the 2010's in any musical shape or form. It definitely defined a HUGE point in her career and in the music industry, but I wouldn't say the album contributed as much to the decade's nostalgia as say ''Teenage Dream'' or ''The Fame Monster''. That being said, the album is inspired by late 80s synths and melodies, rather than what was more ''popular'' in the 10s, hence the album's name.
The shift towards more emotional, often sad or depressing music best listened to on your own with a good pair of headphones on, almost feels like it was preparing us for a year of isolation...
37:36 I think in retrospect Old Town Road should've been on this list, not because of the music, but because of how it was promoted on Tik Tok. Tik Tok is such a cornerstone of music promotion these days and Old Town Road was the first one to really get huge off it imo
i get what you're saying but i feel like old town road will have to be an honorable mention in the 2020's video that will be done like 8/9 years from now, because whilst yes it was released in the 2010's, the impact of it was only seriously felt in the 2020's and it's stronger than ever now
Realistically, the tiktok boom and the subsequent juggernaut it went on to become in terms of an application for breaking new artists didn't actually fully take hold until the pandemic and lockdown happened in 2020. In 2019, tiktok really was just kinda known as "that dancing app that kids use", but during the pandemic, suddenly it exploded, largely due to a huge increase in new content creators who were using it as a way to pass their time while they were bored in their houses (Hopsin even remarked on this in his 2020 single 'Covid Mansion' where he said the line "I notice everybody made a TikTok, oh, we dancin' now?"). It also marked the first time that millennials were beginning to really take notice of it, which massively diversified the type of content being uploaded. A similar comparison would be to observe how youtube looked and what content was available on there in 2007/2008 compared to what it then looked like in 2012/2013. There were a couple of "tiktok stars" back in 2019, but it hadn't yet fully bedded itself as a place where people made careers as creators, or as a place where vast numbers of users went to access it as a preferred form of entertainment. Only after the number of users had had a huge increase did it begin to catapult songs like Old Town Road to the stratospheric levels of success it went on to achieve. Many forget that while released in 2019, Old Town Road didn't actually reach its peak popularity until 2020 - this massively contrasts an artist like Olivia Rodrigo who went from being practically unknown to one of the most streamed artists in the world all within the space of six months in 2021. This was due, almost entirely, to her launching as an artist into a world where tiktok was already dominant.
This was great! Wish Nicki Minaj had gotten a segment, I feel like she had a huge impact in the early decade of bringing the rap verse into main stream pop songs
@GirlYouAlreadyKnow no she did not. Nicki didn’t get respect from hip hop listeners until later in her career she speaks on this. Rap was HUGEE in the 2000’s 50 Cent, Eminem, Kanye, Lil Wanye (just to name a few) we’re doing a million in the first week numbers. Now in the 2010’s Rap didn’t become mainstream trap-rap/hip hop did, which is a sound Nicki didn’t go into that much. That became mainstream from artist like Travis, Drake and Fetty.
i think what a lot of these comments missed is the fact that popular ≠ influential. Lana's music is relatively popular, but she's not huge, yet her music has become so influential in the pop sphere today I see a lot of Taylor Swifts and Katy Perrys in the comments, and while i dont think their music is bad, they havent really influenced the sound of pop music.
they created their spheres ... Gaga swift (not Katy) they have a specific space they play ... They are not going to break record but sustain in the industry as it changes ... their creativeness has gotten them to the top of every time the industry changed ... They have huge audience (you can say in 2020s they are in space where Beyonce was in 2010s) ... There is a dedicated following with critically acclaimed work...
SLV because they didn't. Everyone else did something they were doing. We had big EDM artists make pop hits. Avicii anyone?? And David Guetta was there for a looooooooong time before them. As for collaborations, look no further than Calvin Harris and Rihanna's Collab. So yeah, there's probably not a huge reason for Chainsmokers to be on this list. Unless...... Let me take a selfie!
Yeah, I am a huge Taylor Swift fan, but I feel like Olivia Rodrigo is the first pop artist that feels majorly *influenced* by her. She tends to pick up sounds rather than pioneer them.
I'm the very end of millennial/beginning of Z ('95), and was in 9th/10th grade in 2010. This video covered my high school, college, and very beginning career years god damn...
“We tend to stop looking for new music around the age of 30” wow makes sense in my case I’ve started looking back at songs I know more often rather than new ones
@Crystal Galaxy I don’t know where you got that from. Country was in mainstream media before Taylor even debuted in 2007 and it was still in mainstream media long after she abandoned the genre it in 2014. If you could argue anything defined country in the 2010s it would be bro country. I don’t like admitting that because I obviously like Taylor so much more than bro country, but the truth is that’s what really shaped music as a whole that decade.
I feel like power pop is gonna make a comeback in the 2020s. It only makes sense that the natural progression from claustrophobic, personal, anxious music would be to break free and be loud about it. Yeah, things are bad, but it’s hard to show it. So the only thing you can do is pretend it’s all okay
I’d love to see the comeback of the loud electro-pop we saw in the early 2010s, akin to Ke$ha, LMFAO, Pitbull, etc. I know they aren’t everyones cup of tea but we need that obnoxious energy back desperately. Now that I’m thinking about it, hyperpop might be that next step.
Now the “tropical beat” is Afro beat, although Kanye West did this already back in 2008 with love lockdown, even though Kanye is a controversial figure, you can’t deny Kanye makes future music
historically, mindless powerful party anthems thrive following hard times. 2008 (the housing crisis/recession) marked the end of the pop punk era and ushered in names like the black eyed pees, lady gaga, Justin bieber, etc., only for everyone to get sick of mindless pop around 2014-15 with names like the Weeknd, Lorde, and Lana Ray becoming stars and shifting the tide of pop music. Following the years between 2016-2020, sick of life's bs, everyone rode the wave of early 2010's nostalgia, allowing acts to thrive like harry stiles (one direction nostalgia), the Jonas brothers, Taylor Swift (saw her best numbers in years during and after the pandemic), etc. History also says In another 5-10 years people will collectively get sick of mindless pop and switch back to the darker, vulnerable, more aggressive side of music.
I think Taylor did amazing in the 2010s. She had an amazing comeback after over a year, she had the most amas EVER, and she (just like country artists like Shania Twain and Dolly Parton) switched from country to pop in the best way
I think that your 2015 section is missing one of two songs, whichever you think had bigger impact: "Shut Up and Dance" by Walk the Moon or "Uptown Funk" by Bruno Mars and Mark Ronson. The reason I think they deserve at least honorable mention because they reflect something that I think hit the 2010s a bit harder than the decades before: the return of the 80s/the 30 year cycle of culture. Those two songs were flagpoles that marked the return of classic, digital-sounding synths and big-band, horn-filled funk that returned from the neon years along with all the other 80s stuff in other cultural departments (ironically, your golden boy The Weeknd ended up incorporating both elements/influences into his own sound near the end of the decade). In a decade plagued by 80s resurrections that, at times, felt like they were supplanting the decade's own attempts at developing their own identity, I think a list of defining music that DOESNT include two of the biggest success stories from acts that returned to that era is a bit incomplete, without at least a passing mention. Id give Uptown the edge, because it also marked a turning point in Bruno's career whereas Walk The Moon is kind of a one hit wonder (though I still love them).
The lead singer of walk the moon was a senior at my high school when I was a freshman and it always makes me so happy when I hear people talk about them
Walk The Moon may have been a one hit wonder in the pop ecosystem, but they were a pretty big band in the indie world. Shut Up and Dance is also just a horrifically phoned-in song compared to the rest of their music.
The wildest thing I remember about ‘Gangnam Style’ blowing up was that there had been attempts to crossover K-Pop into the US prior to then. The US following was definitely more cult then, but you had JYP booking the Wonder Girls on tour with the Jonas Brothers, Girls Generation was on Letterman, and 2NE1 and Shinee were working with US producers and songwriters. Compared to all of that, Gangnam Style taking off the way it did felt like an accident/anomaly at the time.
I'm surprised Lana held a higher stance on the persona artist than someone like Marina and the Diamonds. But it makes sense considering how much Lana's aesthetic was commercialized in the US, especially after the Great gatsby movie came out.
It’s crazy how long it took for reggaeton to take off like it did in 2017 considering how immensely popular it had already been in the Latin American pop scene since the early 2000’s I remember being a little kid and growing up in a Latino neighborhood always hearing reggaeton and the feud with Daddy Yankee and Don Omar stuff like that.
I wish you talked about Taylor Swift releasing reputation on 2017, that’s when artists started to focus on the 24 hour views, first week streams, etc. who landed into changing the way how artists made music trendy or catchy. (Like nowadays artists making TikTok bridges or choruses). And also how most of the artists now follow her blackout on social media every time they’re gonna announce new music. You got a new subscriber!!!!
@lastsundaydrive this. the way he used justin as an example for the changing point for pop in the 2010's when 1989 was literally right there in 2014. that album laid the fucken groundwork for many of the pop girlies. she was artist of the decade for a reason lol
For me, as a 53 year old now or about 40 year old it was so refreshing to hear Tame Impala, Arctic Monkeys continue with Suck it and See. The Strokes, Daft Punk and then emergence of so many fantastic female vocalists. Thanks for helping me to understand DubStep and the use of the drop.
When listening to older music, especially EDM, I often have to check what year it was released, and you can really tell the difference, between post 2012, and pre 2012 sounds, after skrillex
Wow, this helped me pinpoint almost the exact moment when I stopped caring even the slightest bit about pop music. Yes I'm old. It was 2015. I know almost no songs from that year or after it except for the really massive hits that got referenced in memes and other places on the internet. It's no accident that I started listening almost exclusively to podcasts in the car around that time instead of tuning in to whatever was on the radio.
That's really interesting, my experience was the opposite! From about 2008-2014 i refused to listen to pop music full stop, but in 2015 something just clicked and i started actually getting engaged with it and caring enough to follow chart music in the first time of my life!
@AndroJonny Yeah my experience is very similar. As soon as EDM started getting incorporated into pop music in a way that I thought was tasteful (it really can be traced back to Jack U with Justin Bieber), I was *way* more on board with pop. I think that during that time, pop music was starting to get a bit more diverse, too. There's a lot more influence from hip-hop, EDM, and even indie to an extent that didn't exist at that level before. That's probably partially due to streaming services being taken more seriously and partially due to EDM artists like ZEDD, Kygo, and Flume (who really blew up a bit later) showing that EDM didn't have to be obnoxious and in your face and it can absolutely work in a pop format.
I'm in my 50s and I agree that pop songs I could engage with became very sparse at around 2015/6. I have always blamed it on Drake, who seems to turn out mumbly low-ebb dross by the bucketload, but now I can also blame Migos and Young Thug for those dull triplets and genres being swirled together until the colours make a dull muddy brown.
I’m actually so disappointed that Nicki Minaj’s influence was so significantly snubbed. She single-handedly revived female rap, came in as a feminine female rapper which had not been seen in rap before her, transitioned into pop-rap (which now all female rappers try to do nowadays), is the reason why streaming is now considered part of sales. Also Anaconda!!!! That song alone got so many people mad asf.
There’s been plenty of feminine hip hop acts through the 80s and 90s, but it’s fair to say Nicki achieved a level of mainstream success that surpassed all others, besides maybe Lauryn Hill. Sorry to be the “well actually…” person, but I gotta give props to the many excellent female rappers who paved the way for Nicki
Somebody who is slept on is Chief Keef. I think he deserved a mention in this video, for a few reasons. Firstly, he was one of the first to really make it in the internet. He was not a label product, he was an independent 16 year old who made music by himself for his friends. And with that said, he also is an influence on many of modern rappers, specifically the 2014-2018 era. Lil Uzi Vert, Young Thug, Bobby Shmurda, Chance the Rapper, Migos, and many others credit him as one of their influences, and not even mentioning a lot of his most popular music came when he was 16-19 years of age. He was making songs with Kanye at 17. And let's not forget, rap was very different in 2012, most rap that was listened to were very tame, and just a mellowed down version of dance music of the 90s, with melodic choruses and rapped verses, though instrumentals are mostly in different keys (dance music is mostly in minor keys). Chief Keef changed that by full on rapping, and he was one of the first to non chalantly rap about heavy topics, violence specially. B.O.B. didn't rap about killing people, his raps were very tame and radio friendly. Pitbull just sang about women with some Spanish thrown in there (I love him nonetheless). I don't mean this as a diss on B.O.B., but he was famous when I was young, and he had many songs that were popular, and I consider him a rapper. I want to touch on Despacito. Yes, it did break many grounds, and definitely deserved to be talked about in the video, but I think with Despacito, you should have mentioned Enrique Iglesias' switch to singing Spanish. As one of the most famous singers in the world on his day, him switching to Spanish paved the way for Spanish music. Enrique Iglesias' Bailando, walked, so Despacito could run. And before Bailando walked, Gangnam Style crawled. Before that, the world only listened to English music and their own languages. Lastly, I think Stromae definitely could have been mentioned in this video. Americans might not know him, but in Europe at least, you'll struggle to find people who don't know Papaoutai or Alors on Danse (Kanye remixed it by the way).
Looking back at the 2022 present with this video, Old Town Road *definitively* should have been covered with how it has influenced the length of songs, the result of genre bending and how songs/artists get popular (aka tiktok), not to mention it kickstarted the career one of the biggedt artists in music
@ecosound34 that's the thing it ended the decade with a bang just like Britney spears hit me baby one more time. Britney spears might not have influenced the 90s a lot. But she definitely should be mentioned when it comes to the 90s bc she would eventually heavy influence the decade after
I feel like the 2020s are going to be more diverse than ever. This past decade has essentially paved the way for so many genres to break into the spotlight instead of just catchy club songs with a rap features. I honestly feel like Soundcloud doesn't get enough credit, it basically cut out the middle man and let anyone share their music with the click of a button.
You must be new and missed out on the 2000s myspace era where there was more of a interest in "underground" music and you were made fun of for listening to radio music. Like really, it took mainstream pop stations half a decade to finally catch on that people wanted to hear your average Joe's band instead of marketing ploys. Then edm fucked it all up because its alot cheaper to market a guy with a mac book using fruityloops, than it was to pay 4 guys in a band. 2010s is when the passion died and music just became background noise. Not hating though, it let me and alot of people devide from the people who dont know much of anything of being in a industry, while I'm the one hanging out backstage at music festivals I got invited to. The type of festivals youd pay four figures for vip tickets. Lol all because I'm friends with promoters, booking agencies, and musicians I met on myspace. Your sound cloud artists are just following what soulja boy did over a decade ago. Lol nothing changed, you just missed out.
@Red1676 Interesting, noted. I relate to that hipster mentality and so I don't relate to the pop songs in the video. I think it's interesting how so much of what I like in music and its culture can be traced back to purer forms from the 90s well into the myspace era. Were I only a few years older, I would have ridden that wave you mentioned!
The 2020’s seems to start with a great 80’s vibe in music. Just look at what The Weeknd, Dua Lipa are doing... Even “indie” artists make it so. Muddy Monk, Molchat Doma etc..
Gangnam Style was HUGE. and not just in North America, but everywhere. I was working with international students at the time and kids from all over the world loved it. however, that being said I would recommend "Party Rock Anthem" as the song of the 2010s tbh
This is such a great video. I am not sure why, but when you started talking about PSY I legit started crying. I am not a k-pop fan, but something about the suttle social critique, as well as my childhood memories just makes me cry at an instant.
Thank you for mentioning that Skrillix “redefined” dubstep and didn’t create it. It might seem like he did, but dubstep had been in a golden era and was thriving by the time he got to it.
The 2020s so far: - Other genres of latin music break into the mainstream outside of latin trap, bachata and reggaeton - Rock music increases in popularity - Generic 80s synth-pop beats replace the generic trap beats found in late 2010s pop music. - Phonk becomes a mainstream genre - RnB becomes more melodic and less hip hop influenced - Random indie artists who no one's ever heard of before now get rock/Alternative hits out of nowhere because of tiktok.
You forgot something on that last point. Those tik toc artists become huge with their songs being known only for that little 15 second song sample perfectly curated for the modern generation with about the same length of attention spans and then get completely forgotten about in a week. All for the next new unknown “indie” tic tok/SoundCloud artist to come to fame with exactly the same aesthetic. It’s now like all of these unknown artists of one week one hit wonders are the same person as they are so similar.
@BMW Jourdan Dunn Goddess! the man mentioned trap and Phonk is makin the original trap music Trap music is memphis rap Albums like mystic stylez and King of the playaz ball are the albums that influenced albums like trap or die trap music young thugs album etc Phonk is the genre made by Rappers like Spaceghostpurrp Raider Klan Yung Lean Travis scott to an extent Asap Rocky Bones etc
As a huge emo/screamo/metal fan Skrillex comin out of nowhere really trips me out to this day 😭😭❤️❤️❤️ and the 2010’s were amazing and man I miss them 😢
God... Being a Korean in the UK when Gangnam Style came out was wild! Before the song, people had very little idea what/where South Korea was from. Maybe a few people would know because of North Korea or because of Samsung and LG. But then GANGNAM STYLE CAME OUT AND IT ALL CHANGED. It was freaking wild! People would say "oh you're Korean? Yeah that's where Gangnam Style came from!" I was so used to explaining where I came from, but from that point onwards it really did change my life
It would have been a different experience for you if you were in Australia! Even the most ignorant Australia would have a bit of an idea where North and South Korea are, Thailand, Indonesia and Japan are some of our main destinations for holidays.
I don't think even the K-pop community was ready for Gangnam Style Edit: 1 thanks for all the likes and even more for the comments, I love hearing everyone’s perspective on the topic!
Gangnam was the jumpstart of the K-pop community lol. Yes it did exist before then ofc but kpop was more of a niche and guilty pleasure for western fans (I say western instead of international because kpop was and still is very big in other Asian countries). When Gangnam style blew up, it sparked a giant interested in Korean culture that atleast in the US simply didn’t exist.
There’s this odd genre of music from the 2010s I don’t know how to describe. Think bands that are kinda indie but not entirely, the script, one republic, bastille, imagine dragons, fun, and even like twenty one pilots This sorta sound defined the 2010s for me
I like how when everyone was making happy upbeat songs in the early 2010s The Weeknd comes out making depressing introspective music. Now in the late 2010s/early 20s a lot are making depressing music and The Weeknd is making more upbeat (still unhappy) music lol
These videos always remind me that people’s reality is built on perception, way too many “well I didn’t experience that so it’s not true” people out there.
"He proved that a Korean artist didn't have to be young, pretty, and skinny to become a global K-Pop star" bro don't let me get in my feels about this song 😭🤣
Really profound ending, it made me recontextualize the decade and I have so much more appreciation for where we’ve gone. The 2010s is such a weird and complicated time. I think the more mellow and sincere approach to current music as opposed to the bombastic songs of the start of the decade serves as a wake up call. We’re tired of the superficiality and realizing that expressing our true emotions is not bad at all. I think this along with the hindsight of the pandemic will further these ideas in the 2020s musical landscape and I’m so excited for it
Billie did change alot and is very popular. I mean yeah, I'm in my mid thirties not on the Eilish train but I admire her determination and lyrical ability. I just hate the past decade.
This video made me realize 2010 was bad but 2014 might have been the worst year in music ever. If only for "Shake it Off" by Taylor Swift, "All About That Bass" by Megan Trainor and "Fancy" by Iggy Azaela being inescapable. That was a torturous year to be around any radio.
2010s music started as an escape because of the recession and now 2020s music started as an escape as well due to the pandemic but this time disco was at the forefront for pop. However, I believe that hyperpop music will play a huge role in this ongoing decade's sound.
Fantastic video! I think it was made a bit premature though. February of 2020 was not enough time to truly reflect on the 2010’s sound and how it’s impacted music of today. Now speaking from 2022 I have a few additions that could have been made. 1. 2020’s deep and dark synth sounds are dominating pop music right now thanks in a huge part to The Weeknd and Dua Lipa. But this sound is kinda catapulted from the new Disco/Funk Pop sound that was scattered throughout 2013-2019. Looking back to 2019, you could start to see hints that this new Funk sound was getting ready to breakthrough for good in the next year. In 2018 and 2019 the retro 80’s Deep Synth sound was also very visibly poking its head out and testing the waters to see if the time was right yet. Daft Punk’s Random Access Memories should most definitely be mentioned as a game changer. 7 years ahead of its time, they essentially set the groundwork for the next decade! Definitely one that music historians will look back at as one of the biggest game changers in music! I probably would have mentioned The Weeknd for 2015 as well since he basically cemented his sound this year. A sound we would see break mainstream in 2020 and set the tone for this decade. 2. House music made a huge comeback over the last 2 years! But now with a radically darker tone. Gone are the days of Club Scene/Good Times Party Electro House. Gone is the more Nature based Tropical/Progressive House. The instrumentation now is dirty, dark, and mysterious. But to relate to the 2010’s. I would have mentioned that Electronic music, through different iterations throughout the 2010’s, held together in the mainstream. Electronic Music is solidifying itself as the 4th Genre Giant. The other 3 being Country, Rock, and Hip-Hop. The 2010’s catapulted this brand of music to a place where it’s still pumping out hits more than 10 years after the train left the station. A music genre that can withstand more than a decade of mainstream success (even giving birth to many sub-genres such as these genre giants do) is definitely an accomplishment that can’t be overlooked. 3. Lastly, (at least for someone coming from January of 2022) Nicki Minaj and Cardi B should definitely be given a segment. At the beginning of the decade in 2010, Nicki came on the scene and told the world female rappers are still here tearing it up, even in the Male dominated rap scene of the time. She made being a female rapper cool again, something that had been severely missing throughout the 2000’s. With Nicki’s success and unique style gave birth to others such as Azealia Banks and surprisingly even a white female rapper with Iggy Azalea! But arguably the most influential female rapper was Cardi B stepping onto the scene in 2017. With the Me-Too Movement in full force and women finally starting to get a more powerful voice, Cardi B was the perfect artist needed to change the male dominated rap music industry. She came out of left field while no one was watching and flipped the whole industry on its head. She conquered the charts, demolished stigmas women and people of color have to go through on a daily basis, was charismatic, funny, very engaged with her audience, and didn’t give 2 flying F***s what anyone thought about her. She was the embodiment of female empowerment. She smashed down the walls of the male dominated rap industry, and paved the way for the gigantic influx of female rappers that are quickly defining what the Hip-Hop scene of the 2020’s is shaping up to be. Just 10 years ago you could count the number of women in the rap game on one hand. But thanks to Cardi you now can’t even keep track of all the talented women blowing up the airwaves today. If that’s not worth a 2010’s mention, I don’t know what is. These are just 3 of the biggest things I feel like definitely should be included in a 2010’s music recap. But obviously I know this video was uploaded in pre-pandemic 2020 so there’s no way he could have known any of this. I mean it’s easy now looking back a full 2 years after 2019 came to a close to finally see the impact of the 2010’s music world. Fantastic video nonetheless! Just subbed and gonna watch more of your library!
I’ve recently discovered your channel, and these videos are really interesting! Would love to see one about the 1980s, given how much great music came out of that decade.
At this point i feel like nostalgia has become my whole mood since 2020 and everything feels like a look back, and i realise that i've forgotten about many songs not because i forgot about them as a whole but they just get buried over all the new content so when i remember them i get reminded of the years that had past . The fast pace of music is just making me trip on songs I've never heard of before, its almost scary how fast the internet is and how it moves to the next new thing really fast. I don't even now how to put it into words but i hope my comment is understandable.
Yep. As a 29 year old, I've definitely noticed that, with a few notable exceptions, I've been more interested in rediscovering old music from my teen years the last few years than in staying up to date with newer stuff. And damn if that doesn't make feel old.
I don't think this "rule" has to apply to everyone. I'm in my mid forties and am always open to new music when I stream. I've listened to most of the things on this post, except Justin Bieber. Ironically, when I was in my twenties I listened to music from before I was born.
I love music so I listen to a bit of everything, literally no genre is off limits... but I find myself listening to what I consider to be classics not new music.
As someone who just turned 30 this year, I agree. Although I can enjoy some new music from today, I never form an emotional connection to it like I did when I was younger and I think that’s a huge factor for me.
This isn't a deep comment, I just recently started to really miss late 2000s and early 2010s pop and how fun and upbeat it was, and how it wasn't like explicitly sexual but could be about just like dancing with friends not necessarily how hot/rich you were. I would also argue that kpop getting bigger recently is directly in contrast to how western pop music has gotten pretty sedate and monotonous, kpop has so many genres and so many just fun nonsense songs that really remind me of the mess that was early 2010s pop music
In my own experience of listening music throughout this decade, I divided the last ten years into two: 2010-2014 then 2015-2019. Indie pop dominated the former, then rap/pop for the latter.
I 100% agree about Purpose. It's been 8 years and I still absolutely love it from start to finish. It was absolutely the defining album of 2015 for me.
This is one of the rare videos where the content is so on point that the comment section becomes weird lol. People love to defend their favorite music! It makes sense 💛 great video bro never stop
Lana Del Rey opened the doors for so many new artists, and also showed "old" artists a new style to make music. She's already a legend with not enough recognition. But in some way, that fits her so well.
Showed old artist a new style I'm staggered by the ignorance of this comment literally all of her music is derivative have you ever herd of Kate bush? She's like Kate bush with about half the impact
@Gab Mendoza hateful lol don't be so dramatic just pointing out the Lana's music and image are derivative of older generations like that's her whole ethos and nothing wrong with that but to say she showed old artist a new style is either niave or ignorant.
@bevtone I didn't remember writing this comment, but I was probably excited for seeing the singer I like the most on a vid Then comes Mr know it all with the nicest ways on earth telling me I'm wrong for saying something I felt right No, I don't know every artist on Spotify Everyone's an ignorant at some point Like your comment, for example U ever thought maybe u misunderstood what I was trying to say?
@Gab Mendoza oh wait so I'm ignorant because I took what you said literally and quoted it back to you well excuse me I didn't know your comments where up for interpretation, sometimes you can't get through to stans who put artist on pedestals I think there is absolutely nothing wrong with lana in fact a couple of her albums are exceptionally well produced I would simply say don't make her out to be something she's not she deserves all the plaudits she recieves but she certainly didn't *show old artists a new style* no matter how you feel that just isn't so.
2009 : weird edgy angsty teen eating bugs and saying slurs. 2019 : lonely weird heartbroken adult dancing at the Grammys rocking a bowl cut and a pink suit. Generation defining, that man.
Ala Potato maybe both, his lyrics were definitely homophobic but his personality didn’t really reflect that, he was probably hiding it or trying to rid of his gay personality, either way it didn’t work
This One Comedian he wasn’t homophobic he said it was just a word to him and that his didn’t give it as much power as other people did. He even said he wouldn’t care if a white person said the word nigga or called him one. But I definitely get how it wasn’t his place to be saying that word as he wasn’t gay himself at the time.🤷🏽♀️
I am so so glad you mention Justin Bieber "Purpose" as a game changer because, even though I'm not a fan, but I enjoy the songs, I can totally see what you mean, specifically the "Instrumental chorus" where there's no real lyrics and the drop serves as the real chorus. I found this too on Selena Gomez's "Revival" from 2015 and Britney Spears' "Glory" from 2016...a lot of the Chainsmoker's songs followed this trend too. I noticed it but I had never seen anyone really mentioning it.
Honestly if you go super far back, think post-minstrel/pre-jazz America, you'll see that those basic piano-arrangement type songs are basically the bedrock of pop music. It was the kind of stuff that songwriters/composers would scribble down as an easy sell to amateur/hobbyist players to entertain friends/practice in the parlor room. It still stands strong even up to now because its an incredibly adaptable songwriting templet.
The Skrillex style drop becoming the new pop chorus is something I had noticed, as someone who knows nothing about music, and tried to talk about with people but had no idea how to. Really cool video
I think Robyn's "Body Talk" from 2010 deserves a mention, if not for the best song of the 2010's according to Rolling Stone Magazine (Dancing on my own), then for the pattering 80's synth bass and drum machine beats with bittersweet pop melodies that we can hear in, for example, The Weeknd's sound today.
As soon as House of Balloons/Glass Table started playing, I got hit with that heavy dose of nostalgia. Immediately started getting goosebumps and started tearing up😅
I remember hearing Gangnam Style on my friend’s car radio the summer of 2012, and it was between my junior and senior year. We were at the parking lot of a public tennis court after playing a match just for fun, and I didn’t realize the true impact of the song until the song came on again during my senior prom about eight months after that day. Ah, to be seventeen again.
This is probably my favorite video on YT right now. As a metal and rock listener I'm realizing I lived unaware in a parallel world haha. I do remember Stressed Out being huge too but maybe it wasn't as ground breaking? Either way, I thank you for bringing me this knowledge, fascinating stuff.
And yet it started "happy" because there was a global recession and people wanted to escape that reality for a bit, but I guess now we don't care about faking happiness/hiding our depression and hopelessness about the future??
Oh it’s definitely going to switch back to ‘happy’ soon. You can only take so much mumbling about being sad over a restrained beat before you get sick of it
Old Town road should have been mentioned just like how Britney spears is talked about for the 90s. They both ended a decade off with a bang and would eventually influence the next decade
fun 2019 fact: i can trace artcles harshly criticising billie saying we'd passed the era of moody pop and whisper pop. fast forward to 2022 that doesnt age too well
