@Karen Macalanda pop police station on a phone called people and the police put their hands in their car for their work on a new phone call from a new person and then a phone called for the first one on their people put in ppppoppppppppp pop
It would be interesting to contrast this with the 'influencer to author' pipeline that was popular a few years ago. Much like record labels, the biggest thing a lot of publishers now look for is social media followings to port over into a new literature (if you can call it that) format. However, I think that unlike with the move from social media to music (which are both visual online formats), the drastic change in medium from social media to book (unless coming from a blog) is a more obvious financially motivated decision that isn't as easily sold to their audiences, which might be why this method of transition between mediums doesn't seem to be as common now. Mind you, a lot of them were still very popular. I guess you could argue is that its because books are a 'dying medium' but I think book sales would challenge this idea, though of course music has much more market value currently.
There’s also the fact that most social-media influencers are probably not well-equipped to write a book. With music, a producer can just make a very easy-to-sing song and it could pass even with bad vocals. People will still accept “X” influencer as the artist of the song, because they sang in it. With books, however, people will be less likely to accept the influencer as the writer of the book if they hired ghostwriters. You can weasel your way into claiming a song, but not so much claiming a book.
I guess it could also be the perception that books aren't as popular with those social media audiences or perhaps because you can't release them as prolifically as music? Idk but could be an interesting comparison to think about!
comparing bella poarch to dixie was actually genius, if whoever was behind dixie's debut would have tried a bit harder I think things would have gone over much better if they didn't try and rush and exploit her popularity
i still remember the day that troye sivan announced his first ep on youtube. and the day he announced he would be pivoting to music. i thought the world ended. then blue neighbourhood came out and i was like wow. you are the vision, the blueprint
bestie how could you NOT talk about the gabbie hanna case study 😭 miss gabbie was an og vine girlie who migrated to youtube, created an audience, pursued music, did videoclips, had a bajillion dramas and breakdowns with people in youtube, instagram, the music industry AND then burned it all to the ground and blamed the social platforms for blacklisting her music (….. it was just a flop) she would’ve been perfect for this video
Look, we lived in those trenches, and we deserve PEACE AT THIS POINT There are a few things that will give me immediate panic attacks; yt disstracks, 2014 tumblr (holy shit that was a moment), fanfiction ~2008, Shame Dawson (it autocorrected this and honestly no lies), and me having several anxiety disorders
The 'big brain I have a masters degree AAAND I'm well versed in pop culture' anthropological analysis is palpable. One thing I love about Mike is how funny he is while being critical and real.
conan gray really posted a video titled “studio vlog (last video for a bit)” and then NEVER looked back. kinda insane how quickly he evolved from youtuber to singer.
22:00 I think the negative connotation behind being an industry plant comes from said industry plant going on talk shows, interviews, posting online, etc. about how they made it from the bottom, or that they had such a struggle, when really they got where they are from a big label and/or connections within the industry. It's the fake-ness that turns people away.
loved hearing your thoughts on such a complex topic in a longer format!! i'm a sucker for video essays in the first place, but i was surprised by how concise and charismatic you were for the whole runtime, which can be difficult for creators who are used to making short form content, awesome job mike!!!
conan and troye are easily some of my favorite artists. i think it's because of their history as "influencers" that makes them appeal to me. i can connect to them a lot more in the sense that i feel like i know their personalities on a stronger level than i would other artists (especially conan). plus their music just bangs and you can tell they love what they do and they always had that passion for music which makes me love them even more. it's the kind of thing where i would support them even if i didn't really like their music anymore because i know they're living out their dreams and they are getting the success they deserve. they have distinguished themselves so strongly in the music industry that sometimes i forget they were even youtube creators and when i watch their content, it seems like i'm watching a completely different person's content. i'm gonna shut the hell up now i could talk about this topic and these artists forever goodbye
Fun fact: Whitney Houston produced the Cheetah Girls 1 and 2 (the only ones we recognize) along with both Princess Diaries movies and the Cinderella she did with Brandy so the CGCU is actually the Whitney Houston Cinematic Universe
hey, not what you were talking about but in Brazil, most of the famous artists in the pop category rn are drag queens! Like pabllo vittar, gloria groove, lia clark and others, I just though it would be nice to mention lol
Build a bitch really caught me by surprise, I don't have tiktok but obviously her facial expression videos went everywhere so I had an idea as to who Bella was but wow what a great debut single and the video is insane
First time seeing your channel and gotta say that was pretty damned good. Also surprised no mention of Rebecca Black when talking about money to make an attempt to be famous. Friday was a great example of money behind a song that turned into a meme but still managed to get itself on top charts in North America for its meme-ness
rebecca blacks case is so fascinating to me because friday was a birthday present from her parents which went mega viral (if you go back to youtubes earlier days there are a bunch of rich kids with music video birthday presents) now however, she is an actual singer and releases actually good songs , her case is so unique and fascinating to me lol
Suprised Joji wasn’t mentioned. His whole TRvid mess deserves some analysis for its utter insanity and how that hindered but also drove his commercial success
@cat girl it makes sense to me. People knew about Shane’s videos, but only started hating him because it became a trend. No one really cares, unless it becomes trendy to care
Knowing that TMG was signed by a label, I can say that the songs they make are real songs. They give off a lot of Lonely Island vibes and that their songs are topical, humorous and sometimes meme driven but at its core has very good production and writing involved. Their fans are happy/entertained but at the same time, anyone who has never seen or heard any of Cody Ko and Noel Miller ‘s content, can enjoy the music.
"there could only be one brown-haired Australian youtuber that used to live in Perth and now lives in Melbourne" - I have been WAITING for Mike to reference Troye at some point in his videos. I've always thought that they're like alternate universe versions of each other
"people really underestimate just how difficult it is to get on the chart at all, let alone get into the top 10, let alone debut in the top 10" miss olivia rodrigo is GIGGLING 🤭🤭
In the late 90s and early 2000s I think production companies did this by constantly auditioning and debuting pilots for reality shows. If a random contestant on a reality pilot gained a following they would get poached for a different reality show until you had all these people with individual “followings” in one house, competing to be the best investment for a production company. Then the most notable of those (whether or not they win the show they’re on) goes on to have a career in Being Famous
He fits because he didn’t actually get big doing covers. Even though he started with them, his (mostly young and female) audience came about due to the collabs, challenges, and other typical TRvid videos.
It should be illegal how someone can be so smart and so funny. Masters in Engineering is no joke. I knew as soon as I saw the ring. Huge props to you Michaels Microphone. Loved this long form video ❤️
"she seems like a nice person but if her career is going to be music something needs to shift" The extremely nice and long way to say singing isnt for you bestie SORRY
Personality have a great impact in getting famous. For example, Cardi B become the star she is now by her loud personality. Although being attractive helps a lot to become famous or a singer as Bella, who main reason to get recognize was her beauty. In conlusion you can be talented but having a little boost like being relative, funny or just good looking really helps
Conan and Troye were influencers but they also posted covers and songs though so I don’t know if they apply here because they were musicians before being influencers so I’m glad you made the distinction about them and how their move into music felt authentic
i think this is a very interesting video. conan gray was really good pre-tik tok heather-days. Sunset Season was amazing, and I remember when he was still uploading covers. The tiktok influence pipeline i feel like ruins artists because they form into this specific mold, instead of something creative.
I feel like KSI is an interesting example, because he started off just doing diss tracks as jokes and people saying he can't rap but now he's in the UK charts with some big artists and it seems like he actually wants to take music seriously now but I never seen that coming
@Mandala Queen yeah his rapping/singing abilities definitely don't justify the success he has in the charts, I mean it's not his fault he's popular and has the opportunity to work with bigger artists I can't blame him for that, but compared to people like Troye Sivan it's hard to take him seriously and know if it's just another way for ksi to make money
The music is still really bad though, I think he’s an example of someone who has enough money to pay artists for features and get on playlists tbh, plus his fans are young and will listen whatever it sounds like
First time commenter, long time listener here to just say your voice is so soothing. I listen to your content while I'm working and you make me feel so much less alone while experiencing so much isolation. Have a rad month! ✨️💕
"Stars Are Blind" has been in my head for the past few hours. I was 11 when it came out and critics were so damn mean. She doesn't even sound bad, at all.
I very much love the longer video essays. It shows your personality really well and it makes you genuine and shows your humor. I also love watching your videos.
Peach prc and Lizzy McAlpine are really good examples of good musicians that found their platform in tiktok, they both have the personality and the talent
Really enjoying your approach on delivery and editing…you are so very charming! This sounds like a read but I don’t deeply care or know about what you are talking about…that said I feel like I learn something new in each of your vids and find myself lulled into a calm sense of having gotten to catch up with a friend that always makes me laugh…you got a gift!!
The funniest part is I literally played joji music for my sister, and she was like omg wait I know this song it’s so good, and I mentioned “yea it’s filthy frank!” And she nearly lost her fucking mind ahahahaha
loved your video, I thought I was the only one cringing to the "influencer" thingy. To this day, still not really interested to any of these people but your video was really amazing
Hey Mike. I have had a really tough month, and haven't had a chance to watch a lot of TRvid. Watching this today on a Sunday and it feels nice and comfortable to listen to your video. Thanks from India!
I watched this whole video entertained at the brief moments of his comedy only to realize that I don’t know a single person he mentioned in this video. It just goes to show that I will literally watch anything Mike puts out even if I’m completely out of the loop.
I need you to understand mr. mike you are absolutely excellent at your job. I rarely watched youtube unless to search something or someone sends something to me, until i found your pretty little liars video. TRvid should cater your wedding as your video singlehandedly made me a youtuber(?) basically, i now watch this type of content, tea videos, and much more because your video brought me here! Please never feel pressured to post for the people viewing, you could narrate a turtle race and wed enjoy it
Loved this bestie! I’d love to watch you discuss why so many pop artists have cartoon characters now. Like the Dua Lipa character for the Future Nostalgia visuals
hey mike I want you to know your presence on the internet is the only good thing to happen to this godforsaken social platform in the time it has existed. thank you for listening to my ted talk. love you Michael .
No because I will happily sit down to watch hours of your content and I love commentary videos so feel free to feed us with your funny but not too mean opinions anytime 🙂
I think something interesting about this phenomenon is the fans perception of the content and career change, I remember how Troye/Conan/Dodie fans felt betrayed that they stopped posting on yt bc they felt used and forgotten after the mainstream success of their faves
I do get that but I don’t think people should feel betrayed or hurt because they started a new chapter in their career and even though I loved their videos on youtube I’m happy for them for their success, I don’t feel like they owe me anything you know? They should do whatever is best for them
Knowing that TMG was signed by a label, I can say that the songs they make are real songs. They give off a lot of Lonely Island vibes and that their songs are topical, humorous and sometimes meme driven but at its core has very good production and writing involved. Their fans are happy/entertained but at the same time, anyone who has never seen or heard any of Cody Ko and Noel Miller ‘s content, can enjoy the music.
The only TRvidr I was extrememly excited for with music was troye, his music is SOOOO BEAUTIFUL OMFGGGG I cried literal tears the first time I heard “talk me down”. Blue neighbourhood is literally a masterpiece. *chefs kiss*
yeah, the cool thing about tiny meat gang is that it still feels authentic because they kept their main element in the songs; comedy. they just explored new formats of comedy, and found it to be super successful
I can't even begin to explain how I don't care about a SINGLE thing you talk about but I haven't spent five hours in the last two days stalking your channels because you have me HOWLING. You're in the personality category girlie xxxx
Hi it’s been a year since this video came out but I’m commenting now to share my love for Peach PRC as an artist cause I randomly found her song through TRvid promotions a year ago and I’m a fan since. I’m glad to hear that you have ✨😌 TASTE 😌✨ too.
honestly tmg didn't even come to mind when thinking of influencer to music pipeline but i see it!! the fans from their respective channels who are fans of their comedy enjoy the music because it's the same style of comedy but it's also like, really genuinely catchy?? i'm a fan
Yeah, but I think the difference is that his ~thing~ on Vine was playing music. He wasn’t out here being an “influencer” like the other MagCon boys were. So yeah, he went from an internet celebrity to a mainstream celebrity, but it’s not like he had a random shift to a music career after becoming famous.
