How Apple is Taking Back the iPhone

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What? lol

damn

​@maaax Because

@terry He made the video longer than it should have been.

daddy

A lot of companies are already ahead in the MicroLED tech especially Samsung Displays. Even Sony is buying MicroLED panels from Samsung. Apple might design stuff but they just don't have the tech to manufacture it, also Samsung holds lots of patents in MicroLED tech which would likely hinder Apple's efforts.

@Buggi no you’re combining pled and micro led. Micro led doesn’t have a led for each pixel, but it has A LOT, so it can get pretty much equivalent black levels to oled at higher brightness.

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Oh the rabbit hole goes far deeper than you know. There are a great many ubiquitous products that nobody cares to know about. Much of the world wouldn't function without these items and they come from China. It's not that other countries can't make them, it's that they don't have the manufacturing infrastructure specific to it anymore.

He’s been doing this for years!! He just keep getting better as time passes by.

Bing chilling

​@SAK I fell like they are going to have a big project with their screens

@T G W yes fr

💯. people want more MKBHD content, and industry tech discussion like this is the next layer of engagement in his channel, I love it. And on top of it, he’s taking complicated subjects like industry relationships, and making it easy to understand for every viewer - which is awesome.

amen 🫡🏆

I mean… at 16Mill, does those “up and coming” youtube quotes even matter

What's stranger yet is this isn't a new trend. My only past experience with iOS was an old iPhone 4S my father didn't want after an upgrade and I tried it out. I had a Galaxy S2 at the time, the difference in audio quality was staggering. Now I've bought my very first iPhone and it's just as surprising now as it was then. To be fair, I've only ever owned Galaxies up to this point. Maybe that just isn't Samsung's strong suit.

The sound is unreal on iPhone 14’s I was so surprised!

Isn't Beats Audio under property of apple?

Its a secret company

Yeah, it's been pretty shocking how little I have minded switching from moderately priced audiophile products to apple speakers. Definitely not the same with the airpods.

@catboy i guess they spend millions or dollars a year to fight right to repair because they make it easier to repair their devices. That sounds about right...🤣🤣🤣

This would be great and I support this idea. They need to get completely independent from other companies and apple would absolutely dominate this.

They could get rid of the notch by making the phone slightly taller. Screens don't need to go all the way to the edge of the case.

Not only that but if they’re condensing BT, Wifi, and Cellular in one, that means if one thing goes bad your phone is basically gonna be unusable for calls or any form of connectivity

​@Jake A If Apple didn't care that much about making a one trillion dollars then, perhaps. Profit before everything else. Stupid economy..

Yea but apple’s not going to do it themselves unless theirs is more dependable than a 3rd party

What’s the point though? You could literally just listen to his videos and gain the same knowledge or understanding. Everything other than what he is saying is basically pointless and done just for “likes” i.e… he wants to make as much $$$ as possible per video.

Suprised you even read books considering you can't differentiate "your" and "you're"

You're a perfect subject for a political propaganda.

@Jesus Saves! What about Johnny Sins?

Steve Jobs was great at pushing supply chain manufacturers to do seemingly impossible/pointless things for user benefit, and Tim Cook is not as good as that. He's great at supply chain efficiency, but his primary focus is not providing the user with the most benefit. Many people at Apple have forgotten Steve Jobs' obsessive fervency at making the best experience possible for the user.

I'm a crazy person that thinks IPS LCD is still more eye-pleasing than any LED on a mobile screen, but I'm very sensitive to light on the eyes and its negative/positive effects.

This one's hard for me. As much as I like repairability, smartphones aren't super expensive, nor are the OEM repairs by Samsung, Apple, Google etc. So long as they can throw a battery in for $100 or whatever, that's what I'm going to do if ever needed. I've used Galaxies since the S2 and have never needed a repair done, not even a battery (since Samsung cuts security support after a few years and you're basically forced to upgrade. But I digress). I know a lot of people make this a huge bullet point, but it's just not something I've ever felt was super critical. A case and a screen protector seem to work wonders.

​@Sanic Ze Hedgehog So anyone who likes apple products is a sheep💀guess Im a sheep then

@Jason Haven Going to go out on a limb here and say you've never taken apart a phone in your life.

If they are legally required to sell their screens via right to repair bill, I guarantee they will be the most expensive replacement screen ever sold for a non-folding phone until it's release. If they aren't legally required to sell them to independent repair shops, they won't, and will probably sue any independent repair shop who does manage to aquire them or a non-oem replacement as per usual. If Scrouge McDuck was a company, it would be Apple.

@Jason Haven The changes in repairability only apply to the non Pro models of the 14 series lineup, the Pros still retain the same back glass non-repairability as previous devices, not to mention there’s still a whole remote service feature that needs to be done if you go the DIY route Apple officially has for certain devices and replace the parts yourself so they’re marked as genuine and enable features like truetone and auto brightness. I’m really hoping Apple adds more to the repairability of iPhones however. The ability to buy parts from them as well as rent the tools out for such is already a decent first step. I just wish we didn’t have these software locks when you’re literally receiving the same components they themselves use when you have their service techs repair your device instead.

Seeing as there wasn't much of a price hike when there was a switch to Apple silicon for the Macs, I don't think this is something to worry about.

​@Joshua Cheng I hear you! At least with the software I really would love to see this coming into reality. There is just this big problem with efficiency which is the topic in general. It will even arrive for PCs at some point. Macs are the best case for this. There will be a point where we won't see much of a improvement without diminishing returns and then at least Missy games will just be like: Yeah, give me a console-like-built PC with PC software and I'm good. So the only thing I really wish for is repairability which is part of your statement (at least as I interpreted).

​@Joshua Cheng thats literally what fairphone is, except most ppl barely care about that phone let alone buy it and use it daily

@Screvo he didn't understand anything and now he's rolling on the floor crying.

@Frank Sa Ug what happened ? Didn't understand what he said??

@Wru Lol it is true, however TI does not have much experience in manufacturing such small form factor embedded radio chips for this specific type of use case (mobile phones). the type of radios that go inside small form factor devices such as smartphones have to endure and be shielded well enough against a plethora of signal interference, wether it is electronical interference in the circuit itself or actual signal interference from various signal reflective surfaces within the phone housing itself. i wouldn't really trust TI's first attempt at doing so with a high production device such as the iPhone. imagine the amount of backlash apple would receive if TI's radio would cause issues, the backlash that apple received back in the iPhone 4 era would be nothing compared to what they would receive today, with the iPhone user base being nearly 100 times larger than what it was back then.

​@HoLDoN4Sec Texas Instruments could make the radios alongside qualcomm and broadcomm

@Jesus Saves! 🤣🤣🤣

Then going fully BOE would be cheaper for Apple yet Samsung Display holds essential display patents that hinders any company from catching up. Also their production capability is still unmatched. So investing into LG or BOE to beat Samsung Displays is better idea. It's like Apple buying Intel's modem division just to shortly go back to using Qualcomm modems.

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@Big John Cena could be, yeah he sounds less 'critical' towards apple and tesla a lot of times but he doesn't just swipe problems under the rug

@Vive echoing you here. To indulge the rhetorical question, I'd say that a reason for me to skip and ultimately unsubscribe from MKBHD is that he is a shell of his classic style of reviewing circa 2015. He is biased for Apple and Google, which makes sense since he's based in North America, but for a global audience like his, there are fairer viewpoints here on TRvid.

Well there is a tradeoff mate, it's generally good content but not very comprehensive and presented in his own opinion. There is nothing wrong with that, but you got to realize that he's often wrong and has some big biases. That's why its important to listen to "long talks" and other tech journalists to get a deeper understanding of tech (if that's what you care about of course)

@Charles Wallis thats kinda the trick no?

he's good but pretty biased towards apple

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Apple's shown they don't care about repairability for the user unless they're forced to, like with recent right-to-repair actions.

Jesus Christ is the propitiation for the whole world's sins. They that believeth and are baptized (with the Holy Spirit) shall be saved; but they that believeth not shall be damned. Those led by the Holy Spirit do not abide in wickedness. *God is ONE manifesting himself as THREE;* the Father, the Son, and the Holy Spirit! Bless him! *For these three are one.* As I am led by the Holy Spirit, nothing I state is a lie, but the truth of God. Anyone who tells you differently is misinformed or a liar. They do not know God, nor led by him. Anyone who *claims* to be a Christian and is against what I am doing, and where I am doing it; the Holy Spirit does not dwell within them, they lack understanding. They know not God, read his word, and their religion is in vain. Do not hear them, they will mislead you, the lost cannot guide the lost.

This is exactly what I was thinking when he showed the gradient graphs of the phone parts. It was a much better way to visualize the amount of customization done on each part.

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@Huch Ah yes because informing others about a topic is "fighting"

legit EVERY single storage chip in some of the MacBook airs at some point were Samsung

@Tenner The diference seems that Apple is also developing tech for the manufactoring of Micro LED, not only desings of those.

@catboy you must be REALLY passionate about these topics huh? with that essay you made... you must be pRoUd. i swear you people initiate fights over the most shallow things.

No, not surprised at all you must’ve missed the memo. 🤣

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@Jema Explain what’s bullshit instead of just calling it like in kindergarten. There is no other slim, fanless laptop as powerful as Macbook Air at all, and it’s competitive against actively cooled Windows devices for the price. I’ve only used one Apple product in my my life so I’m hardly biased or fanboy.

@Buggi that’s debatable lol clearly you are very bias, I’m a apple fan boy & I even know that’s a bunch of bs

@jhuesos Why would they, if they just gained competitive advantage? Even without lowering price, Macbook Air went from being overpriced for its parameters, to being the top choice in its price range.

It should allow Apple to 100% optimize their software on their hardware even more, should be a win/win for performance However i cant help but see this also as an action against right to repair, repair shops cant source parts from 3rd parties the repair only the specific damage. They'll close their hardware/software eco space even more, as everything will be even more proprietary and custom then it already is, although this could bring security but just as easily insecurity and backdoors.

Basically they just keep doing these changes improving their profit margin. I bet with the change to M chips in MacBook, they did increase their profit margin and they didn't pass along to customers.

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@Splendid Cookie Well you simply don't understand what it's like running a business... When you have a reliable supplier that gives you workflow stability and confidence, you will not take any risks changing that. The amount of risk taken to in-house a workflow that you have outsourced for years is so hight, Not including the effort it takes to even start such a process.

And they remove headphone jack

Disagree.

@PhazonBlaxor lol alright, but there's a diff between quality standards and a consistent brand, I don't see too many channels with such strong and consistent branding, you can even see it in the merch which is better designed than most.

Of course not, they just throw stuff randomly together and nobody manages anything, duh!

Imagine the benefits of oled and the LCD ones together (pure black, very accurate colours, burn in/green tint being very unlikely)

I am not buying the idea of a micro led at this point replacing oled or lcd.

MiniLed < OLED < Microled. Oled tv has been around since the last decade.

take a look at samsung latest TV Technology with Neo QLED. It is the best of both worlds so i presume that thats the next step for phones as well.

Bro, it's their full-time job lol

@Username And be happy

Interesting point actually. It seems that the exponential progression in technology innovation has led to tech and tech-related companies wanting to integrate vertically, which is debatable. It surely would give more of a distinct look to what a company focuses on, when it comes to innovation, instead of having some sort of industry specific standard that is good for scale, but not for range nor for competition. If you think about new competitors in the smartphone market, you probably can go up to two names tops. Integration for bigger companies is easy and can be great, but it also gives newcomers few possibilities to reach a customer base with a cheap phone. If in-house innovation and vertical integration have the effect of bringing cost down and opening Apple a pathway to a cleaner lineup, maybe even cheaper, but surely more unique than before, then what innovation could a new company bring to the market? My only concern is that both risk and cost come with innovation and while Apple has literally invented the smartphone, brilliant ideas have sort of vanished in the past decade of the company pushing out standard high-quality premium products. Therefore, my fear is that customers will have to endure a higher price ceiling when innovation will be sold as a premium unique feature, whereas before that could at least be alleviated by the innovation being available to the competition as well

@KrazyMeanie I think an argument can be made for both sides to be honest, it depends what it is. For one, Lightning Port is a perfect example defending your end in that in it's dawn it DID push tech further. But now that we've reached this end, I feel like the same tech is also perfect example to defend my initial point in that it's continued existence is NOT helping the industry advance and just continues to be a proprietary tech that helps no one except Apple.

@dvn.s_00 If everyone is using one standard the time to innovation becomes longer and harder to improve on a wide scale. Company specific innovation is that push competitions to make better products. If everyone is using an industry standard new tech would be slow to evolve. Not saying that company specific innovation is perfect but its better.

@KrazyMeanie Not when it's proprietary tech that holds back the rest of an entire industry in the name of profit. Apple is no stranger to that exact thing either.

@SyrupyBrandy corrected my comment

@Suly This. The "dimming zones" are each individual pixel, just as OLED, but being inorganic erases the problem of burning and allow much higher luminosity and contrast.

@SpaceLobster you’re confusing MicoLED with MiniLED, miniLED uses dimming zones but microLED is a self emissive tech just like oled, every individual pixel can be turned off

@Suly not ALL the benefits of OLED. MicroLED uses dimming zones, while OLED controls each pixel independently. This means that with MicroLED you'll still see light pollution around your image if you have black around it. But I agree that overall OLED is a little worse because of the burn-in risk. The MicroLED on the iPad Pro is incredible.

@ٰ no it’s not worse, it has all the benefits of oled without the downsides of oled

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@Mason Lewis Are you saying this information is not available on the internet, thus accessible via couple of Google searches? I suppose he went to the library instead? "No" back to you sir.

@PhazonBlaxorno

@PhazonBlaxor I know.

"Research", i.e. do couple of Google searches.

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