Fun fact: The song is Opus No. 1 by Tim Carlton and Dereck Deel, recorded in a garage in 1989. It became hold music when one of them worked at Cisco and was developing Cisco Callmanager.
Why is it the whole music in my hospital now apparently it’s trying to chill us all out! Seriously all dance to it every day at work while I’m on hold any given day!!!
The reason this commercial works for me is it’s very relatable. I used to call a company, can’t remember which, frequently and would be on hold for long times and this tune would play and I would be thinking “this music isn’t that bad, I kinda like it.” And would forget how long I would actually be on hold. To see a commercial being made from this was just so delightful. I was smiling the whole time.
The fact that they chose a really popular piece that is heard by countless people every day, instead of creating a new one, is definitely the best part.
Hanging out together at home, cold outside, quiet weekend, doing life admin and yet finding a way to make each other laugh; even in the mundane circumstances of your day. This is such a vibe
Yeah, until 3 years in, and she makes a Medium post detailing years of emotional and verbal abuse, and he loses his job as an account manager for a company that makes contactless payment systems for bodegas.
This is hands down the best commercial I've seen in years. It might be the best commercial I've EVER seen. It genuinely creates affection for the brand.
@Crystal K Lenarr's is one of the best videos I've ever watched - I was on constant hold two years ago when he put that out and it was like he read my mind. Everyone enjoying this should watch that video
@zeekisu yeah my mistake I just assume that he was on TikTok… all the same, these large corporations should be hiring them as consultants not stealing their content.
As someone who has grooved to this song many times this was great. Especially the part where they stopped grooving just so the robot could tell them to continue to hold lmao. Exactly how it happens
@C It was a joke and not a legit comment implying it needs anything. My point was whenever it’s on the phone it’s crackly and never clear just like this commenter meant. Also I never needed your approval of my profile picture especially not from someone who doesn’t even have one. ☺️
@Hesturi Kitten I'm a paralegal, and spend a good chunk of time on hold with various courts throughout the week. With the exception of one or two counties, the entire California Superior Court system uses this as their hold music, so I have been caught grooving to this track a few times. When the music cuts out and you hold your breath to find out if the groove's over ... that suspense is real!
@Zaharah Katungo Opus 1 by Tim Carlton: Here's the original upload trvid.com/video/video-N7xn5zeJ4D4.html Listen on STEREO SPEAKERS, not on you phone or buds!
I'm a fan of Miles teller and I like him even more now because he seems like a fun guy. At one of the Top Gun premieres he was just hanging with some others and he began to groove like this to some music. We do crazy things like this and when my sons were young they would join in lol!!
I just lost my mom, and little things like this song remind me of good memories and help with my broken heart. Thank you for this commercial and this song as well. Have a great evening, and Congrats to the Chiefs.
@DBCOOPER and if anyone gets rewarded for this it should be the original creator before all, how would you feel if a multi billion dollar company stole your idea literally copy and paste and had it on a sb commercial giving you 0 credit, would you just take it laying down?
This is amazing. When the hold music started I immediately felt a strange panic which didn’t go away until I realized it was coming from an ad, not my phone. They used an actual song that is used at countless businesses/offices etc. Its been god knows how long since I’ve seen an ad like this that I can actually relate to. I have most definitely spent so long on hold that I’ve been driven to pour myself a glass of whatever. Whoever directed this did an fantastic job.
Wow… I haven’t loved a Super Bowl commercial in a while. This one is genius. This commercial hit like a good comedy bit… it was so relatable… I’VE HAD THIS EXACT EXPERIENCE. I was on hold, AND THIS EXACT SONG CAMEON… and I remember saying “THIS SONG IS COOKING!!!!” Such an obscure experience I had, and loved they made it a commercial. It was very “Seinfeldian” 😊
@Richard Cantu I’ve seen a bunch of stuff using the song, to podcasts on NPR, to Multiple skits spoofs. It’s not that original of an idea, but it was executed well. And a lot of the other skits weren’t executed well at all.
Nope they stole it Lmao wasn’t executed well at they loyalty stole the entire idea from the song to dancing while being on wait they just hired famous actors lol it’s crazy how shit like this happens and people praise it but don’t give the same praise to the original
@XOTWOD The song is so obviously good, and being on hold it’s not like only one person would have thought of that. It’s not that unique of an idea… it was just executed well.
I used to work for a medical transportation company (Ride to Care) back in 2019 and would call companies to confirm rides to confirm rides for patients and most companies would have this song as their "hold-music". I would be sitting at my desk jamming to this song! I hope the two creators got their payday from this song. 🙏🏾❤
PSA YALL: THIS COMMERCIAL IDEA WAS STOLEN FROM A TRvidR. This was not their own original idea. Search up “Lennarr Young when you get put on hold”. Like, Bud Light even stole the same “hold” music that was in this TRvidrs video. And he made it like 3 years ago. Y’all should spread the awareness so they get what they deserve!!!
This is so funny to me!! Me and my guy are always dancing to this holding time song... I used to hear it countless of times working from home. So relatable❤
Also in IT. Also have Opus No. 1 burned into my soul. Pretty sure if I stepped into the worlds quieted room, where it’s so quiet most people can hear the blood flowing in their veins, I’d hear this playing under my tinnitus.
same also in IT i have heard opus no1 a lot . I believe it orientated from Cisco. I am glad it is culturally relevant enough to get a commercial. It truly is a classic song LOL
In IT also, and I chose to put this as the company’s hold music 😎🔥 at least 4-5 years ago. I took the idea from Cisco. Loved calling them. I knew the song as “Cisco hold music” 😅
@brayden I used to work at the Dept of VA and answered calls from vets. I felt so bad because they were on hold or just got the run around. Thanks for your service and hope everyone is helpful.
@Bud Light - That you’re marketing team came up with a way to tie an iconic brand to an iconic hold song. Every time someone is on hold to this song, they’ll think of Bud Light. Absolutely brilliant.
Most of this year's Super Bowl commercials were bland but this is one I liked because I think we all get to feeling a bit looney on those long on hold calls and we've all heard this tune playing endlessly lol.
I'm also in IT. We once told a government customer to put us back on hold so the Support team and I could continue our jam to this song. It truly goes hard AF!
Best part of the 2023 Super Bowl. Shazamed this song on tv and ended up here. I could listen to this smooth jazz all night. And an ice cold beer sounds good about this time too.
Awesome commercial I’ve been trying to find the name of this music for years! One time I was on hold with my insurance company for at least 20 minutes and this music was playing, when someone finally answered I was actually disappointed. Thanks Bud Light and special thanks to Tim Carleton for making “on hold” enjoyable. I hope you get the recognition you so deserve
After watching Super Bowl 57 had to come here to watch this AWESOME Commercial. I think many of us has been there "Waiting for over an hour by customer service 🤔." Very creative. Bud Light knocked this one out of the ballpark 👍👍
This ad was so much fun! I hear this when we call Safeway all the time 😂😁 Thanks @Jeff Rodgers for the song information on Opus No. 1 as well! Been looking for that song name a while now so I appreciate you sharing it with everyone! 🎶🥳🤗
When I'm on hold with the VA, I actually try to freestyle to this song. For an organization that gets a bunch of war fighters calling, who can get irritable very easily while being on hold, it's a nice way to ease the tension.
This is the BEST commercial I have seen!!! I like Bud Light, but I LOVE knowing I’m not the only one who does this because my children make fun of me! 😂
I laughed so hard at this commercial! My favorite hold music, I always either beatbox the rhythm or ad lib along with the melody when I happen to hear this 😆
So good! One of the best! Listening and watching it again and again and again! Honestly, this was one of the best years for superbowl commercials! Really very few that were not quite ready prime time. Most were good to great and a few will be legendary--this video could be one of them.
Without a doubt, the best commercial of the evening. Masterful. (I wonder if you get this music if you call the Budweiser comment desk and get put on hold?)
For people like me who are IT Director's/Professionals and had to call other companies and wait on hold...this is epic...this should have been rated best SB commercial...you don't know how many times I've played this beat with my hands on my desk and in my mind..."clap.clapa-a...clap.clapa-a....clap.clapa-a....ca...clap.clapa-a clap.clapa-a....."
I see all these comments about loving the nostalgia of this song. My dad works at Cisco and he does something in the call management system so this song is like nails on a chalkboard for me. We would hear this song all day long, non-stop.
I worked at a call center and this song was used when trying to transfer callers to another department. I always wanted to know what it was, but I couldn't Shazzam it because it was playing through my headphones. Thanks to this commercial being on during the Super Bowl, I finally know what it is. It brings back bad memories of working at the call center, but the silver lining is that I have a new song to add to my playlist lol.
Wow. About a couple of weeks ago, I was browsing on the TRvid app and saw that Lenarr Young, a young, imaginative TRvid content creator, called out Bud Light for stealing his concept. He reposted yesterday and called them out again for taking this concept from him. He uploaded a video to TRvid 2 years ago called, "When you get put on hold" and it's clear that this brand used his video as a reference. They even used the same instrumental. Personally, his video was better. Today, is my first time seeing the ad because I typically stream on platforms that don't play ads. I even currently use TRvid premium. I am amazed that Bud Light would steal his idea, yet not disappointed. Give content creators, even the young generation, their props where it's due.
The same music for hold is used by Safeway and Walgreens If you're on hold forever the music gets stuck in your head, I would have never thought of dancing to the music 😆you I Usually find something to do around the house, until someone for customer service decides to pick the phone.🤔 I really enjoyed the Bud light Beer 🍺 Super Bowl commercial 👍
When I first saw this commercial I thought it was great because my job involves a lot of listening to hold music, I'm doing it rn. It can be so frustrating so it's cute seeing people making the best of it. Also made me miss being in love, when I had a boyfriend who I could actually be dopey with.
MJ hee hee! ❤ Also we got this hold music in Australia too haha. And I actually do MJ dance moves while I’m waiting also. This commercial was great because I can relate. 😅
